We conducted UX research, performed a thorough audit, and analyzed competitor websites to glean insights. We leveraged these findings to identify issues across Ozone’s platform and website, encompassing UI/UX, personalization, and product page challenges. Our approach involved devising tailored solutions to rectify these issues and elevate the overall user experience..

In line with Ozone's values and prominent position in the SaaS industry, we strategically curated a color palette featuring a white background complemented by vibrant green and soothing blue hues. This choice aimed to visually communicate Ozone's product offerings while maintaining clarity and simplicity for users. By infusing a modern and sophisticated design, our goal was to revamp Ozone's website into a sleek, tech-forward platform, appealing to users seeking an intuitive online experience.

Initially daunting due to its technical nature, Ozone's data platform underwent a transformative overhaul focused on simplifying onboarding. The introduction of Quick Setup and Custom Setup features was instrumental. Quick Setup offered pre-built templates for swift configuration, while Custom Setup catered to specific user needs. This revamp streamlined interactions, easing the complexity of setup without compromising the platform's functionality

We introduced dashboards as a centralized hub, presenting complex data visually compellingly—charts, graphs, and interactive elements—allowing users to personalize insights, monitor real-time updates, and navigate the platform effortlessly. This overhaul not only enhanced data accessibility but also empowered users to derive actionable insights, revolutionizing decision-making processes.

We introduced a visual building studio to allow user to setup, edit and run pipelines. This acted as intuitive visual representations of various elements within the pipeline, allowing users to manipulate and arrange them in a more coherent and understandable manner.