CleverTap faced challenges with its website design, including a low conversions. The design language was inconsistent, including variations in colors, graphics, and layouts on different pages. This led to a need for more cohesion across touchpoints. Moreover, cognitive overload arose from an abundance of text and imagery, impacting the communication of critical points.

Our aim was to create a captivating and transformative moodboard that aligns with the brand's essence. Inspired by CleverTap's logo, we integrated its distinctive curved lines into the background design. Embracing customer-centricity, we incorporated calming colors that complemented the original palette, evoking a soothing user experience.

The challenge of achieving design uniformity amid website complexity and inconsistent design language was addressed by creating meticulous guidelines for color, typography, and visuals. This ensured consistency across the website, maintaining Clevertap's brand identity while elevating the user experience with a modern, sleek aesthetic.

Our essential goal was to visually showcase CleverTap's capabilities in an easily understandable way. Through carefully crafted motion designs for services like Customer Data and Analytics, and Customer Personalization, we brought these experiences to life, providing glimpses into the process.

Our goal was to provide a personalized user experience on the CleverTap website, catering to diverse industries and customer segments. We ensured coherence and ease of use throughout the customer journey. By creating tailored user journeys for industries such as e-commerce and subscription services, both for buyers and sellers, the website resonates with all.